Google launched its long-overdue music store today, roughly eight years into the reign of Apple’s iTunes Store, which just sold its 16 billionth song. Clearly Google has a lot of catching up to do—and that’s just with Apple. Amazon has had a digital music store since 2007 that’s known for its aggressive pricing, while Facebook recently integrated third-party streaming services such as Spotify, Rhapsody, Rdio, and MOG.
Why has Google entered such a saturated market?
My guess is that a small part of a global market is still a market.